After implementing TraceDock according to our Installation guide, it is now time to configure the details.
TraceDock offers three products that you can apply:
It is up to you which combination of products you prefer. But above all, it is important to configure those products in a way that suits your preferences the best. And of course, our support team is available to assist you every step of the way.
Via TraceDock's First-party data collection, you can collect privacy-friendly data from users and browsers with tracking prevention.
To properly configure First-party data collection, you have to configure:
- Cookie extension: Extend all first-party cookies for users using Safari
- Forward client-side events: Configure the events that will be forwarded to Google Analytics for users with (ad blocking) tracking prevention
This product is primarily focused on the Danish and Belgian market. Collect privacy-friendly data, also when users reject the cookie consent.
To properly configure Cookieless data collection, you have to configure:
- Cookieless data collection: Set up TraceDock by using a server-side hash instead of client-side cookies
Current Ecommerce transactions rely on client-side events on 'Thank you pages' which results in measurement differences in revenue. TraceDock's Server-side transactions are set up to reduce this measurement error.
To properly configure Server-side transaction tracking, you have to configure:
- Server-side events: Configure server-side transactions to remove any measurement error you experience with your backend
Updated 8 months ago